The Principle of Fairness
Organic agriculture should build on relationships that ensure fairness with regard to the common environment and life opportunities.*
We help to provide everyone involved with organic agriculture with a good quality of life, and contribute to food sovereignty and reduction of poverty. Supporting fair systems means we work with open and equitable chains, ensuring fairness at all levels and to all parties.
Purchaser and ambassador of this principle, Koen Swart, shares his personal perspective on why fairness is so important in the organic agricultural system.
"Working for a company that upholds fair relationships in the broadest possible way is incredibly meaningful. It's about creating a system where everyone is treated justly and has a fair stake in the outcomes.
Unfortunately, these standards aren't always met.
For me, fairness also means open communication, transparent processes, and equal opportunities for everyone."